Date
2020
Role
Creative Lead
Team
D. Efremov, A. Zlobina
Overview
Live-streaming e-commerce is growing rapidly. It’s estimated to already be
$60 billion annually.
Sales from live streams are expected to grow more than
100% in 2020 vs. 2019 to almost 9% of all online retail sales.
It has been driven by Gen-Z and Millennials.
For who is this done?
“Streamerce” App – a B2B service for the owners of E-commerce websites, implemented as integration for online stores on which popular bloggers and Influencers create video-streams and sell products from the current online store.
Business goals
- Create a tool for the shops and brands like “Sephora“
- Involve middle-aged users and seniors
- Support the whole buying process
- Drive affiliate revenue
Users objectives
- Native buyer experience
- Opportunity for Influencers
- Better shopping experience
- Personalized feed suggestion
Core user flow
Formation of the core user flow helped determine main user activity and tasks. After interviewing the subjects, I synthesized the research, mapped out the user journey, and added streams for pain points, data points, and opportunities.
Components
The next stage was to start by defending the design principles and create a component system.
Main screen
Integration
The product is still under development.